Associate Director, Consumer Omnichannel, Sleep Franchise

Reporting to the Executive Director and Head of Consumer Marketing, Sleep Franchise, the Associate Director Consumer Omnichannel, Sleep Franchise plays and important role in the Sleep Franchise in the United States.

Responsibilities include leading the consumer omnichannel initiatives including consumer media and CRM efforts across the Sleep Franchise teams to identify the messages and creative that increase consumer engagement, increase consumer activation along the treatment journey and optimize investments.  This individual will lead a cross-functional team including BOA omnichannel partners, consumer marketers, A&I and media agency to build consumer activation plans for narcolepsy and idiopathic hypersomnia, work with consumer leads to create required creative assets, lead on-going measurement of plans and revisions.  This role requires strong strategic/analytical thinking with regard to the patient treatment journey and customer experience. A proven track record of success in MarTech, analytics and leading agency relationships is a requirement and working in a team-based environment is critical for this role.

​

Essential Functions 

• Lead the development of the holistic consumer engagement blueprint/journey for consumer efforts in narcolepsy and idiopathic hypersomnia, and identify synergistic areas along the journey to optimize spend

• ​Lead the media planning and measurement process for Sleep Franchise consumer efforts and work with consumer marketers to identify required creative assets

• ​Lead CRM strategy and deployment of tactical plans 

• ​Lead Consumer tactical measurement plan including QBRs and MMAs

• Partner with brand lead to establish clear roles, responsibilities, objectives and metrics for the business

• ​Coordinate and align with cross-functional and marketing colleagues, agencies, and other stakeholders to implement consumer media/CRM plans and drive results

• ​Oversee media/CRM agency partners and other vendors to ensure strategic alignment and executional excellence

• ​Manage A&P budget (aligned to Omnichannel efforts) ensuring spend within 2% of budget

• ​Ensure compliance with company and regulatory policies and requirements. 

​ 

​Required Experience  

• Bachelor’s degree in life sciences or a related discipline; MBA is desirable

• 7+ years previous US pharmaceutical experience with strong commercial experience and deep omnichannel experience

• Demonstrated success in consumer strategy and commercial execution activating patients in rare disease; experience in sleep medicine preferred

• Experience in market shaping and defining a category resulting in brand growth 

• ​​Outstanding interpersonal skills and demonstrated cross-functional leadership 

• Proven ability to collaborate and working effectively in teams

• Demonstrated strong communication and presentation skills

• Demonstrated strong analytical, planning, project management and organizational skills  

• Demonstrated initiative, strong strategic thinking, problem-solving, and decision-making

• Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions 

#LI-REMOTE

#LI-JS1