The Associate Director (AD), Solid Tumor Marketing will serve as an essential strategic partner to the Brand Lead and provide valuable input on brand direction and competitive positioning for a solid tumor product, currently approved for the treatment of extensive stage small cell lung cancer (ES-SCLC) in the 1st line maintenance (1LM) setting. This person will also lead the development and implementation of the non-personal promotion/omnichannel marketing roadmap. The AD will engage in several cross-functional initiatives and manage agency partners, key strategic and tactical projects/workstreams, working closely with internal customer experience and omnichannel teams to develop an innovative, comprehensive engagement strategy. As a core member of the growing oncology franchise, responsibilities will also include contributing to broader oncology brand planning and budget management.

Essential Functions

• Serve as a dedicated strategic partner to the Brand Lead, co-crafting and refining brand strategic priorities, messaging architecture, and market positioning in an increasingly competitive oncology landscape
• Bridge high-level commercial objectives into high-impact customer-engagement plans across all critical HCP touchpoints with a particular focus on NPP
• Lead the end-to-end development, rollout, and optimization of the HCP NPP/omnichannel strategic roadmap for solid tumor product in collaboration with CX teams
• Drive the development and execution of integrated, best-in-class HCP digital marketing initiatives (i.e. Paid Search, Programmatic, Social, Customer Programs, AI, Websites, HCP CRM, etc.)
• Lead development and review of promotional tactics smoothly and efficiently from concept through final approval
• Lead marketing budget management, including managing work orders, accrual process, applicable forecast lines; working with cross-functional teams including commercial services and finance department, as needed
• Manage several key vendors, including being the point of contact for the primary media agency; establish clear scopes of work, budgets, accountability metrics, and performance benchmarks
• Build trusting relationships and work with key functional partners (Field Sales, PMRC & Commercial Ops) to help drive cross functional execution of brand strategy
• Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes and relevant market and managed care dynamics
• Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies

Required Knowledge, Skills, and Abilities

• A minimum of 7 years of marketing (or related commercial) experience is required, preferably all in the biotech/pharmaceutical industry
• Oncology experience is strongly preferred
• Omnichannel proficiency is strongly preferred
• Taking initiative and delivering results
• Communication skills (including the ability to present to large audiences)
• Outstanding interpersonal skills and demonstrated cross-functional collaboration and leadership
• Good judgement and evidence of good analytical, problem solving, data-driven decision making, strategic thinking, planning and project management with attention to details
• Approximately 20-30% travel is required

Required/Preferred Education and Licenses

• Bachelor’s Degree is required (life sciences or a related discipline a plus)
• Graduate degree is preferred

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